1. Who we are
This policy explains how BABY SHIELD AUST PTY LTD (Baby Shield, PocketTales, we, us or our) handles personal information in connection with PocketTales websites, applications, content and support services.
2. Information we may collect
Depending on the service you use, we may collect account and profile details; contact and support communications; information you choose to submit; device, log and approximate location data; content interactions and preferences; and transaction records supplied by a payment or app-platform provider. We do not ask you to send sensitive information unless it is reasonably necessary for a stated purpose.
3. How we use information
We may use personal information to provide and improve PocketTales; authenticate accounts; personalise content; respond to enquiries; maintain security and prevent misuse; meet legal obligations; and send service or marketing communications where permitted. You may opt out of marketing communications at any time.
4. Sharing and international processing
We may disclose information to service providers that support hosting, analytics, customer support, security, content delivery or payments; to platform partners when you use their services; during a legitimate business transaction; or where required by law. Providers may process information in Australia or other countries and are expected to protect it consistently with applicable law and their contractual obligations.
5. Retention and security
We retain personal information only for as long as reasonably needed for the purposes described above, including legal, accounting, security and dispute-resolution requirements. We use reasonable administrative and technical safeguards, but no internet service can guarantee absolute security.
6. Your choices and rights
Subject to applicable law, you may request access, correction, deletion or restriction of your personal information, or object to certain processing. You may also complain to an applicable privacy regulator. See our Data Deletion page for instructions.
7. Children
PocketTales is a general-audience entertainment service and is not directed to children under 13. If you believe a child has provided personal information without appropriate consent, contact us so we can investigate.
8. Contact
For privacy enquiries, email admin@babyshield.com.au or write to BABY SHIELD AUST PTY LTD, Unit 22, 22 Rinaldo Crescent, Coolbellup WA 6163, Australia.